Library and Information Services throughWeb Marketing among the Central University Libraries in India

Abstract

The purpose of this paper is to find out the opinion of the LIS professionals working in India's 56 central universities regarding various aspects of web marketing and its effectiveness. Survey through questionnaire was done to get the desired output. All the 56 central universities in India were considered for the study. Nearly 460 questionnaires were distributed among the library
professionals and 373 of them (81.03%) responded. 13 variables were taken up for the study. The data was collected and analysed through different tables and charts with the help of statistical software package- SPSS. The study shows the importance of web marketing to cater the library services to its varied users and aids in determining the different parameters based on
which contents can be given on the library web pages.