Information Needs and Information Seeking Behaviour of Floriculturists of Kalimpong District

a study

Abstract

To identify the information needs and information seeking behavior of floriculturists of Kalimpong District, West Bengal this study used survey method and an interview schedule for data collection. The research design is descriptive. It is found that there is a need for information including both the print and electronic information in form of journals, magazines, books, videos, and web resources among the floriculturists. Online marketing is growing among the floriculturists with the use of social media. The information seeking patterns of floriculturists are not systematic and need information literacy education on information sources and gathering.
Information avoidance as non-seeking behavior is observed from government offices, libraries, and research institutes. This study would be valuable in the field of information science, Economic Botany, and Horticulture sector.