Social Media and its Impact on Reading Habit among the Under Graduate Students of Some Selected Colleges of Assam

Abstract

This paper looks at the influence that social media exerts in shaping the reading habits of undergraduate students in Assam. It  attempts to determine the use and effectiveness of social media in fixing the intellectual and academic excellence of these students. Social media helps users to connect with people and share thoughts globally. It is a tool to build social network co-relations among those who share common internet activities, background, and real-life connections. In addition to traditional resources, students also take help from social media and social network sites mostly due to the increased popularity and potential use of today's academic environment. Based on a questionnaire-based survey, this paper shows that students prefer the use of social media as an obligatory and highly beneficial part of their academic activities, in addition to their traditional modes of studies. A detailed analysis of the responses reveals that the entertainment and communication aspect of social media serves in facilitating students' academic
upliftment. In this way, this paper contributes to the larger debate of the necessity of social media in fulfilling the academic obligations of the students.