Digital Asset Management in Selective Television Libraries in India

a study

Abstract

Television libraries transformed from a physical disk library to a simple file base library. Later with the rapid growth of assets and reusing or repurpose using of news become the main challenge to the television industry. To better manage these assets, information and news Digital Asset Management (DAM) has emerged. This study is to investigate the overall status of services in selective Indian television libraries with the introduction of DAM. It is found that to handle a huge number of data most of the television libraries have started complete automation. Cost-effectiveness makes DAM essential in television library functioning. To prevent data loss and privacy it is recommended that DAM must be implemented in the television library. Online and offline both backup must be taken in television libraries for data security. Metadata tagging must be included in DAM workflow for effective information retrieval and smooth data export.