Web Presence of State Universities of Bihar, India
A Webometric Analysis
Keywords:
ELWIF, RWIF, SLWIF, Search Engine Optimization, University Website, Web Impact Factor, Webometric StudiesAbstract
The purpose of this research paper is to investigate the web presence, Web Impact Factor (WIF), Domain Authority (DA), and Page Authority (PA) of the websites of all State Universities of Bihar, India. The current study is intended to analyse the 18 websites of State Universities situated in Bihar, India and Search Engine Optimization (SEO) tools viz., Link Explorer (moz) was used to collect the required data for the study. Manual website visits were also done to collect the relevant data Magadh University scored the highest SWIF and RWIF, with 13,150 and 0.500, respectively. Purnea University scored the highest SLWIF of 0.59, indicating a strong internal linking structure, while Jai Prakash University (JPU) has the highest ELWIF of 1.06, reflecting high external visibility. Very few studies have been conducted on the state universities of Bihar. So, it is an attempt to fill this research gap. Authors, Administrators, and Webmasters may benefit from this study.