Content analysis of Encyclopedia Britannica (Online) based on evaluation Indicators and website metadata

A mix-method approach

Authors

  • Pramod Kumar Singh Sr. Assistant Professor, Department of Library and Information Science, University of Jammu, Jammu
  • Riya Khajuria Research Scholar, Department of Library and Information Science, University of Jammu, Jammu

Keywords:

Content Analysis, Encyclopedia Britannica, Evaluation Indicators, Metadata Analysis, User Count, Website Traffic

Abstract

The study aims to analyse the Encyclopedia Britannica online as an authentic and recommended website for the literary world, especially school, college, and university students for their daily information needs regarding many aspects of human knowledge. The
study is the first of its kind which chooses Encyclopedia Britannica online as an information source for evaluation based on website metadata and evaluation indicators, a mixed method approach. Where it is evident that Britannica secures 1,220 ranks among the list of all websites in the world with 51.6 million active users within a month. The website also derives traffic from hyperlinking by other 6 most prominent websites and 5 social networking sites namely YouTube, Reddit, and others. Sharing of website link ensures their authenticity and popularity among the user group of 18 to 34 which highly recommends offline purchases and online subscriptions in schools, colleges, and university libraries.

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Published

2023-05-13 — Updated on 2023-12-08

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How to Cite

Singh, P. K., & Khajuria, R. (2023). Content analysis of Encyclopedia Britannica (Online) based on evaluation Indicators and website metadata: A mix-method approach. College Libraries, 37(IV), 64–74. Retrieved from http://collegelibraries.in/index.php/CL/article/view/91 (Original work published May 13, 2023)

Issue

Vol. 37 No. IV (2022)

Section

Research Articles